Elisa Camahort's Blog
Saturday, March 18, 2006
Elisa Camahort's CV, updated as of 09/28/06
Elisa R. Camahort
elisac@gmail.com
SENIOR MARKETING CONSULTANT WITH HIGHLY DEVELOPED INTERPERSONAL, COMMUNICATION AND ANALYTICAL SKILLS: 16 years experience. All aspects of product management and product marketing, from hands-on to people and project management. Strategic thinker who drives real-time programs and processes. Dynamic communicator, skilled at grasping and communicating the nuances of technology to audiences including engineers, sales people, customers and journalists. Company leader nominated for the 2002 SCTE Women in Technology Award.
PROFESSIONAL EXPERIENCE:
BLOGHER LLC: 02/05-Present
Co-Founder & President, Events & Marketing
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer LLC's mission is to create opportunities for women bloggers to pursue exposure, education, and community, through online platforms and regular conferences. The BlogHer Community is the Web’s number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics.. The company’s second annual conference, BlogHer '06, has expanded into a two-day conference taking place in San Jose, CA, July 28-29. In addition to the web community and conferences, BlogHer has a consultancy arm, and its latest initiative is the BlogHer Advertising Network, BlogHer's first qualified, targeted environment for contextual advertising showcasing a growing list of women bloggers who are parents. For more information see http://blogher.org/advertise.
WORKER BEES: BUZZ MARKETING & MORE: 5/03-Present
Founder & President
Consultancy on enterprise blogging and social media. Online marketing programs for the enterprise and non-profit communities. Product life cycle management and marketing consulting for the high-tech industry.
* Representative Project Experience
- Professional blogger, blogging for enterprise, advocacy and arts organizations
− Online marketing program for non-profit arts organizations; blogging, online community outreach, email blasts and search engine advertising. Increased awareness and online ticket sales.
− "Effective Marketing for Small Business" workshop development for LIFT
- Research, develop and write series of Case Studies for prominent non-profit Foundation
− Message Committee co-chair and official blogger for the Santa Clara County Democratic Party
− New Product Introduction (NPI) process roll-out for medium-sized equipment vendor. Process definition, documentation and training for senior personnel.
− Creating outbound messaging for broadband system companies, including corporate presentations and technical papers/presentations for public speaking engagements
− Monthly column in the Metro [Silicon Valley & Santa Cruz editions] (Adult circ. 604,000)
TERAYON COMMUNICATION SYSTEMS, SANTA CLARA CA: 8/99-4/03
Senior Director of Product Marketing: 09/00-4/03
Managed team of product managers owning cable-focused digital video and high speed data products, and the software to manage same. Owned product management and marketing functions. Drove product life cycle from concept to end-of-life, positioning products to internal and external customers.
* Highlights
- Primary author of board-approved 2003 Business Plan for critical CMTS product line
- Negotiated MOUs, Partnership & Reseller Agreements, obtaining highly favorable financial terms
- Company evangelist to press, industry and financial analysts; improving company visibility and establishing company as expert in new arenas (e.g. DOCSIS, Open Access and MPLS) via increased volume of press quotes, article placements and industry speaking engagements.
- Championed company advanced physical layer technology, its benefits and its market readiness to standards bodies & customers. Technology ultimately included in DOCSIS 2.0 specification.
- Primary presenter of product and technology pitches to top cable MSO executives
- Spearheaded New Product Introduction (NPI) process approved for company roll-out
- Developed, launched and maintained all cable products for headend and home. Created marketing definition, negotiated feature priorities, owned roadmap, established price and position.
- Led outbound marketing, delivering sales tools, web content, trade show messaging
- Promoted from Director to Senior Director within 22 months
Product Marketing Manager: 8/99-9/00
Managed OEM relationships representing company's first foray into the standards-based high speed data market, including retail efforts. Delivered outbound marketing content and tools for all products.
*Highlights
- Led cross-functional teams to introduce and maintain OEM DOCSIS products for headend and home. DOCSIS certification received for all products.
- Point person for company's first retail deployment of cable modems. Created specialized content and procedures to lead retail launch, entering a new market in a short time frame.
- Created major new sales tools to inform and motivate an international sales force for all product lines, including Product Briefs, Sales Bulletins, 'Talking Points' and a Field Newsletter. New tools in use today.
- Published articles, technical papers and gave presentations at industry conferences.
- Promoted from Product Manager to Director within 13 months
HARMONIC INC, SUNNYVALE CA: 5/97-8/99
Product Marketing Specialist, Digital Video Systems: 8/98-8/99
Created product proposals, from positioning copy to digital network designs and contributed to all outbound marketing content for the newly launched product line.
* Highlights
- Created proposals for network deployments, particularly video-on-demand architectures, incorporating DWDM transport and custom multiplex creation from remote satellite and local content sources. Evaluated requirements, produced requisite system configurations and network diagrams, including integration with third party equipment. Prepared proposals resulting in $2.5M in booked sales in Q2, 1999.
- Published articles, technical papers and a 'beige paper' brochure, positioning product line and promoting Harmonic as both a technological leader and overall market expert
- Researched and developed technical data and market intelligence to write and maintain product line overview and product descriptions for use in collateral, press releases and proposal inserts
- Contributed to all outbound material for new product line launch
Product Marketing Coordinator: 5/97-8/98
Program managed two major product launches; supported team with market research.
* Highlights
- Program managed initial release of the TRANsend (tm) digital video and METROLink (tm) DWDM product lines. Determined technical requirements to prepare quotes and oversaw orders from entry to shipping. Conducted fact-check of designs, purchase orders and sales orders. Managed allocations for demo and revenue orders. Provided factory with build-priority. Maintained deployment schedule and tracked booked and shipped revenues.
- Performed market research, providing market, competitive and technical data used in product development and strategic marketing decision-making process
- Promoted from Coordinator to Specialist within 15 months
COMMODITY ACCOUNTING SYSTEMS, SAN JOSE, CA (CAS): 2/93-5/97
PROSPECTIVE COMMODITIES, LOS ALTOS, CA 6/90-2/93
Seven years in the fast-paced and extremely detail-dependent commodities industry, first working with a registered trading adviser, then for a firm that did accounting for trading advisers and commodity pool operators. Oversaw marketing efforts for both companies.
* Highlights
- Represented firms at all industry conferences and directed re-design of CAS' exhibit booth
- Prepared all proposals & quotes for Prospective Commodities and developed marketing materials for both companies, including direct mail, company brochures and sales letters
- Produced User Notices outlining new developments in CAS' on-line accounting system
- Performed commodity trading with brokerage firms; tracked and reconciled trades and positions
- Generated financial statements in compliance with federal and industry regulations.
- Trained & supervised new employees; managed payroll, A/R & A/P for Prospective
- Trained new users of CAS system & provided ongoing technical support via phone and dial-in
- Created & maintained CAS technical support documentation, reducing customer care calls
EDUCATION:
B.A. (with High Honors) San Jose State University, San Jose, CA
PROFESSIONAL DEVELOPMENT:
Technical Training: DOCSIS Security Seminar, 10/03; MPLS Technical Tutorial, 2/01; QoS and IP Policing Technical Tutorial 9/00; DOCSIS training 2/00; Digital Video Compression Seminar 1/99; Harmonic Digital Video Technical Training 4/98
Management Training: Strategic Selling 04/02; Media Training 08/01; The Retail Market 05/00; PRTM Product Development; Effective Interviewing 11/99; Time Management Seminar 2/98
PROFESSIONAL AFFILIATIONS
American Marketing Association, Silicon Valley Chapter (SVAMA)
Society of Cable Telecommunications Engineers (SCTE)
Women in Cable & Telecommunications (WICT)
Women in Telecommunications (WIT)
Cable & Telecommunications Association for Marketing (CTAM)
AWARDS
Award for Corporate Leadership, 2002
2002 SCTE Women in Technology Award Nominee
Top scorer: Sales & Marketing Product Knowledge & Skill Assessment, 2001
ARTICLE PUBLICATIONS AND PUBLIC PRESENTATIONS
PUBLICATIONS:
Monthly column in The Metro, an alternative weekly
'How to guide a community into building itself' LIvewire, the JWT Mature Market Group Newsletter Spring 2006 issue
'5 Things Patients Want' The Journal of Medical Practice Management Spring '06 Issue
'Is a blog the next marketing tool for you?' Agent's Sales Journal 12/05 (circ. 475,000)
'You call that a blog?' New Communications Blogzine 06/05
'DOCSIS 2.0 Blazes New Videoconferencing Trail' (co-author: J. Turner) CED Magazine 02/02
'Making the Case for MPLS' Cable Datacom News 12/01
'DOCSIS 2.0: the path to increased revenue' Cable & Satellite Europe Magazine 10/01
'Next Generation Advanced Telecommunication Service Delivery' IT Business News (Germany) 11/00
'The Multiservice Challenge-New Revenue Opportunities for Cable Operators' Telecommunications Int'l 04/00
'Creating Smarter Headends' (co-author: P. Harshman) CED Magazine 06/99
PUBLIC PRESENTATIONS:
'How Blogs Are Changing Communications' Omaha Advertising Federation 04/07
'Healthcare Blogging: Strategy & Tactics' Healthcare Blogging Summit 12/06
'Building Online Communities' Blog Business Summit '06 10/06
'Managing Blogs & Wikis for the Enterprise' Office 2.0 Conference 10/06
'Writing for the Web' MIMA Summit 10/06
'How Blogs Are Changing Communications' Coastal Advertising & Marketing Professionals 09/06
'How are Your Blogs Changing Your World' BlogHer Conference '06 07/06
'RSS-how it's used for good and evil' Microsoft Mac BU Brown Bag series 07/06
'Internal and Community Collaboration' SD Forum Collaboration SIG 06/06
'Building Bridges' Bloggercon IV 06/06
'Technologies for Integrated Marketing' The American Advertising Federation National Conference 06/06
'Distributed Grassroots Marketing' NetSquared '06 05/06
'Blogging Fundamentals' Women's Interchange at SLAC 04/06
'Finding Your Voice' Ms. J.D. Advisory Board Conference 03/06
'We Got Naked, Now What?' SXSW Interactive 03/06
'Made To Measure: Techniques for Charting New Communications Success' New Communications Forum 03/06
'Blogs, Podcast, Advergaming, and More: Social Software as Tools for K-12 Sales & Marketing' Quality Education Data Roundtable 09/05
'Vlogging and Blogging & Podcasts, Oh My!' Yerba Buena Center 09/05
'$$$ and Sense' BlogHer Conference '05 07/05
'Blogs: the Next Big Thing in Marketing & Communications' Stanford Publishing Courses Virtual Seminars 05/05
'Everything You Pretend to Know About Technology' AMA, Silicon Valley Chapter 04/05
'Enterprise Blogging' Stanford Digital Vision Fellowship Program, Stanford University 02/05
'Blogging: Another Tool in the Arsenal' EBIG Blogging/RSS Interest Group 01/05
'Advancing in a Technical World, Without a Technical Background' EBIG Women's Interest Group 11/04
'Introduction to Blogging' C6 Marketing SIG 06/04
'Advancing in a Technical World, Without a Technical Background' BMA Product Mgmt. Roundtable 06/04
'The Cable Modem: the Heart of a Distributed Home Gateway' (paper/presentation) Broadband Plus 12/02
'Open Access and the Cable Subscriber' (co-author, w/M. Denholm, paper & presenter) CableTec 06/02
'The Evolution of DOCSIS and the Business Drivers Behind It' WICT Conference 03/02
'Open Access Considerations' Panel Member WICT Conference 03/02
'Ready Your Networks for Open Access' (paper/presentation) Western Cable Show 11/01
'Opportunities Through Technical Education' NAMIC 09/01
'Technology Advances and Your Bottom Line: Service Delivery in the 21st Century' ECC 04/01
'Maximising Data Headend Deployments for the Delivery of Next Generation Broadband Services' BCE 10/00
'Maximizing Spectrum Utilization for the Delivery of Data Services' ECC 10/99
'The New Frontier of Custom Digital Services' (co-author, w/S. Toteda & P. Harshman, paper/presentation) NCTA 06/99
Monday, December 20, 2004
December 2004: Holiday Greetings, and a brief update on what I'm up to
This year I founded my marketing consulting business, Worker Bees. I have worked on everything from high tech marketing content to online marketing programs for arts organizations, with some workshop development and delivery in between.
I believe every company can leverage the economics and efficiency of blogging and other online marketing techniques to achieve specific goals, whether marketing, customer service or project management goals. Worker Bees was founded to help companies define those goals and the right tools to achieve them.
I am also doing numerous side projects, because somehow I find I can never be too busy. I work for the LIFT organization, delivering high quality, but affordable group coaching to women, on a variety of professional and personal issues. I now write a monthly column for the Metro alternative weekly newspaper. And I’ve delivered seminars on various topics, including blogging and high-tech career for non-engineers.
I’m looking forward to expanding the focus of my business in 2005. Blogging definitely came into its own in 2004, and I believe many companies will be looking for help leveraging the technology and the application of it in the new year.
Best regards, and best wishes for a safe, peaceful holiday season.
Elisa Camahort
Email: elisa at workerbees dot biz
WebSite: http://workerbees.biz
Blog: http://workerbeesblog.blogspot.com
Thursday, August 26, 2004
Keep track of me at my Worker Bees Blog
While my traditional CV continues to reside at this blog site (just scroll down, and you'll find it) you can keep track of my week-to-week activities at the blog for my consulting business, Worker Bees.Sometimes I talk about specific Worker Bees activities, and sometimes I simply talk about what's going on in the online marketing world. Whatever I talk about, it's a more dynamic and active reflection of my working life than a traditional resume.
I hope you'll check it out.
Friday, May 14, 2004
Introducing the Worker Bees Web Site
I am happy to announce the launch of my new web site in support of my firm: Worker Bees: Buzz Marketing & More.You can find Worker Bees at:
http://workerbees.biz
Let Worker Bees generate buzz for and about you!
Whether your customers are consumers, corporate customers, audience members or potential contributors, three things are true:
- You need to deliver your compelling message to your prospective customer
- You need to convert your customer from prospective to actual
- You need every customer to be a source of positive buzz about you
Worker Bees’ mission is to help you meet all three needs.
In addition to traditional marketing services for high tech companies, Worker Bees is dedicated to helping small-to-medium businesses, arts groups and non-profit organizations leverage the online universe.
There are cost-effective and very powerful ways to use the web. There are ways to make the web work for you. There are ways to make your customers work for you.
Worker Bees can help you create the compelling message. Worker Bees can help you deliver that message to the right people at the right time. And Worker Bees can help spread that message, so your business, your audience, your community grows.
Friday, December 19, 2003
December 2003: Holiday greetings and a brief update on what I've been up to!
As you probably know, I Left Terayon's full-time employ as of 04/30/03. I did continue in a consulting capacity for them until early August, helping Terayon to finalize the definition and implementation of a new, complete, Concept-to-End of Life New Product Introduction (NPI) Process. I had been leading a task force to roll out an NPI Process for quite some time at Terayon, so it was satisfying to see those efforts come to fruition.
Although I had intended to take a substantial break, it hasn't worked out that way, and I like to call myself the busiest "slacker" you will ever meet.
I have continued to do consulting, currently helping a privately funded company with its outbound marketing efforts, and I have also been establishing a business helping theatre and arts organizations bring their marketing into the 21st Century, leveraging all of the tools the Internet has to offer.
I hope that I will have the opportunity to talk to you again soon. Please feel free to contact me any time if you hear of an opportunity, have an idea to kick around, or just want to say 'Hi'.
Best regards, and best wishes for a safe, peaceful holiday season.
Elisa Camahort
Email: elisa_camahort@mac.com
WebSite: http://elisacamahort.blogspot.com/
Monday, October 20, 2003
Elisa Camahort's CV
Elisa R. Camahort
elisa_camahort@mac.com
SENIOR MARKETING PROFESSIONAL WITH HIGHLY DEVELOPED INTERPERSONAL, COMMUNICATION AND ANALYTICAL SKILLS: Over 10 years experience. All aspects of product management and product marketing, from hands-on to people and project management. Strategic thinker who drives real-time programs and processes. Dynamic communicator, skilled at grasping and communicating the nuances of technology to audiences including engineers, sales people, customers and journalists. Company leader nominated for the 2002 SCTE Women in Technology Award.
PROFESSIONAL EXPERIENCE:
WORKER BEES: BUZZ MARKETING CONSULTING: 5/03-Present
Founder & President
Product life cycle management and marketing consulting for the high-tech industry. Online marketing programs for the small business and non-profit communities.
* Representative Project Experience
− Online marketing program for non-profit arts organization; generating 50% of online sales
− Message Committee and official blogger for the Santa Clara County Democratic Party (volunteer)
− New Product Introduction (NPI) process roll-out for medium-sized equipment vendor. Process definition, documentation and training for senior personnel.
− Creating outbound messaging for broadband system companies, including corporate presentations and technical papers/presentations for public speaking engagements.
TERAYON COMMUNICATION SYSTEMS, SANTA CLARA CA: 8/99-4/03
Senior Director of Product Marketing: 09/00-4/03
Managed team of product managers owning cable-focused digital video and high speed data products, and the software to manage same. Owned product management and marketing functions. Drove product life cycle from concept to end-of-life, positioning products to internal and external customers.
* Highlights
- Primary author of board-approved 2003 Business Plan for critical CMTS product line
- Negotiated MOUs, Partnership & Reseller Agreements, obtaining highly favorable financial terms
- Company evangelist to press, industry and financial analysts; improving company visibility and establishing company as expert in new arenas (e.g. DOCSIS, Open Access and MPLS) via increased volume of press quotes, article placements and industry speaking engagements.
- Championed company advanced physical layer technology, its benefits and its market readiness to standards bodies & customers. Technology ultimately included in DOCSIS 2.0 specification.
- Primary presenter of product and technology pitches to top cable MSO executives
- Spearheaded New Product Introduction (NPI) process approved for company roll-out
- Developed, launched and maintained all cable products for headend and home. Created marketing definition, negotiated feature priorities, owned roadmap, established price and position.
- Led outbound marketing, delivering sales tools, web content, trade show messaging
- Promoted from Director to Senior Director within 22 months
Product Marketing Manager: 8/99-9/00
Managed OEM relationships representing company's first foray into the standards-based high speed data market, including retail efforts. Delivered outbound marketing content and tools for all products.
*Highlights
- Led cross-functional teams to introduce and maintain OEM DOCSIS products for headend and home. DOCSIS certification received for all products.
- Point person for company's first retail deployment of cable modems. Created specialized content and procedures to lead retail launch, entering a new market in a short time frame.
- Created major new sales tools to inform and motivate an international sales force for all product lines, including Product Briefs, Sales Bulletins, 'Talking Points' and a Field Newsletter. New tools in use today.
- Published articles, technical papers and gave presentations at industry conferences.
- Promoted from Product Manager to Director within 13 months
HARMONIC INC, SUNNYVALE CA: 5/97-8/99
Product Marketing Specialist, Digital Video Systems: 8/98-8/99
Created product proposals, from positioning copy to digital network designs and contributed to all outbound marketing content for the newly launched product line.
* Highlights
- Created proposals for network deployments, particularly video-on-demand architectures, incorporating DWDM transport and custom multiplex creation from remote satellite and local content sources. Evaluated requirements, produced requisite system configurations and network diagrams, including integration with third party equipment. Prepared proposals resulting in $2.5M in booked sales in Q2, 1999.
- Published articles, technical papers and a 'beige paper' brochure, positioning product line and promoting Harmonic as both a technological leader and overall market expert
- Researched and developed technical data and market intelligence to write and maintain product line overview and product descriptions for use in collateral, press releases and proposal inserts
- Contributed to all outbound material for new product line launch
Product Marketing Coordinator: 5/97-8/98
Program managed two major product launches; supported team with market research.
* Highlights
- Program managed initial release of the TRANsend (tm) digital video and METROLink (tm) DWDM product lines. Determined technical requirements to prepare quotes and oversaw orders from entry to shipping. Conducted fact-check of designs, purchase orders and sales orders. Managed allocations for demo and revenue orders. Provided factory with build-priority. Maintained deployment schedule and tracked booked and shipped revenues.
- Performed market research, providing market, competitive and technical data used in product development and strategic marketing decision-making process
- Promoted from Coordinator to Specialist within 15 months
COMMODITY ACCOUNTING SYSTEMS, SAN JOSE, CA (CAS): 2/93-5/97
PROSPECTIVE COMMODITIES, LOS ALTOS, CA 6/90-2/93
Seven years in the fast-paced and extremely detail-dependent commodities industry, first working with a registered trading adviser, then for a firm that did accounting for trading advisers and commodity pool operators. Oversaw marketing efforts for both companies.
* Highlights
- Represented firms at all industry conferences and directed re-design of CAS' exhibit booth
- Prepared all proposals & quotes for Prospective Commodities and developed marketing materials for both companies, including direct mail, company brochures and sales letters
- Produced User Notices outlining new developments in CAS' on-line accounting system
- Performed commodity trading with brokerage firms; tracked and reconciled trades and positions
- Generated financial statements in compliance with federal and industry regulations.
- Trained & supervised new employees; managed payroll, A/R & A/P for Prospective
- Trained new users of CAS system & provided ongoing technical support via phone and dial-in
- Created & maintained CAS technical support documentation, reducing customer care calls
EDUCATION:
B.A. (with High Honors) San Jose State University, San Jose, CA
PROFESSIONAL DEVELOPMENT:
Technical Training: DOCSIS Security Seminar, 10/03; MPLS Technical Tutorial, 2/01; QoS and IP Policing Technical Tutorial 9/00; DOCSIS training 2/00; Digital Video Compression Seminar 1/99; Harmonic Digital Video Technical Training 4/98
Management Training: Strategic Selling 04/02; Media Training 08/01; The Retail Market 05/00; PRTM Product Development; Effective Interviewing 11/99; Time Management Seminar 2/98
PROFESSIONAL AFFILIATIONS
American Marketing Association, Silicon Valley Chapter (SVAMA)
Society of Cable Telecommunications Engineers (SCTE)
Women in Cable & Telecommunications (WICT)
Women in Telecommunications (WIT)
Cable & Telecommunications Association for Marketing (CTAM)
Group Coach for LIFT (Life Is For the Taking)
AWARDS
Award for Corporate Leadership, 2002
2002 SCTE Women in Technology Award Nominee
Top scorer: Sales & Marketing Product Knowledge & Skill Assessment, 2001
ARTICLE PUBLICATIONS AND PUBLIC PRESENTATIONS OF TECHNICAL PAPERS
PUBLICATIONS:
Starting July 2004: Monthly column in The Metro, a Silicon Valley weekly
'DOCSIS 2.0 Blazes New Videoconferencing Trail' (co-author: J. Turner) CED Magazine 02/02
'Making the Case for MPLS' Cable Datacom News 12/01
'DOCSIS 2.0: the path to increased revenue' Cable & Satellite Europe Magazine 10/01
'Next Generation Advanced Telecommunication Service Delivery' IT Business News (Germany) 11/00
'The Multiservice Challenge-New Revenue Opportunities for Cable Operators' Telecommunications Int'l 04/00
'Creating Smarter Headends' (co-author: P. Harshman) CED Magazine 06/99
PUBLIC PRESENTATIONS:
'The Cable Modem: the Heart of a Distributed Home Gateway' (paper/presentation) Broadband Plus 12/02
'Open Access and the Cable Subscriber' (co-author, w/M. Denholm, paper & presenter) CableTec 06/02
'The Evolution of DOCSIS and the Business Drivers Behind It' WICT Conference 03/02
'Open Access Considerations' Panel Member WICT Conference 03/02
'Ready Your Networks for Open Access' (paper/presentation) Western Cable Show 11/01
'Opportunities Through Technical Education' NAMIC 09/01
'Technology Advances and Your Bottom Line: Service Delivery in the 21st Century' ECC 04/01
'Maximising Data Headend Deployments for the Delivery of Next Generation Broadband Services' BCE 10/00
'Maximizing Spectrum Utilization for the Delivery of Data Services' ECC 10/99
'The New Frontier of Custom Digital Services' (co-author, w/S. Toteda & P. Harshman, paper/presentation) NCTA 06/99
